Marketing Strategy
by O. C. Ferrell- List Price: $324.95
- ISBN-10: 053846738X
- ISBN-13: 9780538467384
- Edition: 5th
- Type: Paperback
- Publisher: South-Western
About The Book
Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with... Read more
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