Marketing Strategy

Marketing Strategy

by O. C. Ferrell
  • List Price: $324.95
  • ISBN-10: 053846738X
  • ISBN-13: 9780538467384
  • Edition: 5th
  • Type: Paperback
  • Publisher: South-Western

About The Book

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with... Read more

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