The Psychology of Marketing: Cross-Cultural Perspectives

The Psychology of Marketing: Cross-Cultural Perspectives

by Gerhard Raab
  • List Price: $154.95
  • ISBN-10: 0566089033
  • ISBN-13: 9780566089039
  • Edition: New edition
  • Type: Hardcover
  • Publisher: Routledge

About The Book

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer... Read more

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