Basic Marketing Research
by Malhotra, Naresh- List Price: $333.32
- ISBN-10: 0132544482
- ISBN-13: 9780132544481
- Edition: 4th
- Type: Hardcover
- Publisher: Pearson
About The Book
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that... Read more
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