basic-marketing-research

basic-marketing-research

by Naresh K. Malhotra
  • List Price: $290.60
  • ISBN-10: 0132544482
  • ISBN-13: 9780132544481
  • Edition: 4th
  • Type: Paperback
  • Publisher: Pearson

About The Book

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that... Read more

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