class supremacy. Jim Holden has surpassedhimself." -George E. Harvey President, Business Group AT&TCanada "The Holden Corporation and its value concept teachings arenot new to the Microsoft OEM division. For the past three years wehave worked with them, immersing ourselves in their valuemanagement methodology, applying it to a variety of scenarios inour business, with excellent results. For us, World Class Sellingis another great extension of what we have been practicing for sometime. I'm sure it will make us an even better organization toreckon with." -Joachim Kempin Senior Vice President, OEM Division,Microsoft "In World Class Selling, Jim Holden adds anotherdimension to his teaching effectiveness. The real-life highs, lows,threats to, and accomplishments of Mary Gagan establish the dramaof what selling has become.an outstanding book which addresses avery complicated subject in a very interesting and comprehensiveway." -William Y. O'Connor Chairman, CEO, and President, GTECHCorporation "The concepts put forth in World Class Selling, createdby linking critical sales and sales-related areas of a business,will drive any company's ability to change as market circumstanceschange. Holden Corporation has been a strong, passionate, andvalue-focused partner to ALLTEL. Their proven processes are helpingto link every employee, everywhere in the company, directly orindirectly to providing value to our customers." -Jeff FoxPresident, ALLTEL Information Services "Using the methods JimHolden spells out in World Class Selling, we at Origin were able touse one common language and professionalize our sales process andsales force, resulting in an increased hit rate and lower salescost." -Peter Overakker Executive Vice President OriginInternational (The Netherlands)

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