Brand Relevance: Making Competitors Irrelevant

Brand Relevance: Making Competitors Irrelevant

by David A. Aaker
  • List Price: $32.95
  • ISBN-10: 0470613580
  • ISBN-13: 9780470613580
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Jossey-Bass

About The Book

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of... Read more

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