New Products Management

New Products Management

by Crawford, C. Merle
  • List Price: $212.00
  • ISBN-10: 0073529885
  • ISBN-13: 9780073529882
  • Edition: 9th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the... Read more

FINDING THE BEST PRICES

Related Books

Brand Relevance: Making Competitors Irrelevant
  • Year: 2011
  • Edition: 1st
  • Publisher: Jossey-Bass
  • Type: Hardcover
  • ISBN13: 9780470613580
  • ISBN: 0470613580
Marketing Research Essentials
  • Year: -0001
  • Edition: 7th
  • Publisher: Wiley
  • Type: Paperback
  • ISBN13: 9780470169704
  • ISBN: 0470169702
United We Brand
  • Year: 2003
  • Edition:
  • Publisher: Harvard Business Review Press
  • Type: Hardcover
  • ISBN13: 9781578517985
  • ISBN: 1578517982