Marketing Research Essentials

Marketing Research Essentials

by McDaniel Jr., Carl
  • List Price: $214.95
  • ISBN-10: 0470169702
  • ISBN-13: 9780470169704
  • Edition: 7th
  • Type: Paperback
  • Publisher: Wiley

About The Book

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text... Read more

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