
Marketing Research Essentials
by McDaniel Jr., Carl- List Price: $214.95
- ISBN-10: 0470169702
- ISBN-13: 9780470169704
- Edition: 7th
- Type: Paperback
- Publisher: Wiley
About The Book
Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text... Read more
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