Marketing Communications: A Brand Narrative Approach

Marketing Communications: A Brand Narrative Approach

by Dahlen, Micael
  • List Price: $73.95
  • ISBN-10: 0470319925
  • ISBN-13: 9780470319925
  • Edition: 1st
  • Type: Paperback
  • Publisher: Wiley

About The Book

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing... Read more

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