
Marketing Communications: A Brand Narrative Approach
by Dahlen, Micael- List Price: $73.95
- ISBN-10: 0470319925
- ISBN-13: 9780470319925
- Edition: 1st
- Type: Paperback
- Publisher: Wiley
About The Book
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing... Read more
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