Marketing Communications: A Brand Narrative Approach

Marketing Communications: A Brand Narrative Approach

by Dahlen, Micael
  • List Price: $73.95
  • ISBN-10: 0470319925
  • ISBN-13: 9780470319925
  • Edition: 1st
  • Type: Paperback
  • Publisher: Wiley

About The Book

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing... Read more

FINDING THE BEST PRICES

Related Books

Global Marketing Management
  • Year: 2010
  • Edition: 5th
  • Publisher: Wiley
  • Type: Paperback
  • ISBN13: 9780470381113
  • ISBN: 0470381116
Retailing Management
  • Year: -0001
  • Edition: 8th
  • Publisher: McGraw-Hill Education
  • Type: Hardcover
  • ISBN13: 9780073530024
  • ISBN: 1259004740
Contemporary Advertising
  • Year: 2010
  • Edition: 13rd
  • Publisher: McGraw-Hill Education
  • Type: Loose Leaf
  • ISBN13: 9780073530031
  • ISBN: 0073530034