Marketing Research: Methodological Foundations (Book Only)

Marketing Research: Methodological Foundations (Book Only)

by Dawn Iacobucci
  • List Price: $210.95
  • ISBN-10: 0324359950
  • ISBN-13: 9780324359954
  • Edition: 10th
  • Type: Hardcover
  • Publisher: South-Western College Pub

About The Book

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing... Read more

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