Principles of Customer Relationship Management

by Baran, Roger J.

List Price: $250.95
ISBN-10: 0324322380
ISBN-13: 9780324322385

Edition: 1st
Type: Hardcover
Publisher: South-Western Pub

About The Book

The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline,... Read more

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Principles of Customer Relationship Management

About The Book

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Strategic Market Management

International Marketing

Marketing Strategy: A Decision Focused Approach

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