Basic Marketing Research

Basic Marketing Research

by Gilbert A. Churchill
  • List Price: $213.95
  • ISBN-10: 0324305419
  • ISBN-13: 9780324305418
  • Edition: 6th
  • Type: Paperback
  • Publisher: South-Western College Pub

About The Book

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown... Read more

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