Basic Marketing Research
by Churchill, Gilbert A.- List Price: $213.95
- ISBN-10: 0324305419
- ISBN-13: 9780324305418
- Edition: 6th
- Type: Paperback
- Publisher: South-Western College Pub
About The Book
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown... Read more
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