Marketing to the New Majority: Strategies for a Diverse World

Marketing to the New Majority: Strategies for a Diverse World

by David Burgos
  • List Price: $27.00
  • ISBN-10: 0230111653
  • ISBN-13: 9780230111653
  • Edition: 31397th
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

Today, diversity is the default, not the exception. “Minorities” are already the majority in some of the biggest cities in the United States, and... Read more

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