Advertising and Public Relations Research

Advertising and Public Relations Research

by Jugenheimer, Donald W
  • List Price: $84.95
  • ISBN-10: 0765624184
  • ISBN-13: 9780765624185
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors... Read more

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