Marketing: An Introduction and MyMarketingLab Package, 9th Edition

Marketing: An Introduction and MyMarketingLab Package, 9th Edition

by Armstrong, Gary
  • List Price: $197.49
  • ISBN-10: 0138157189
  • ISBN-13: 9780138157180
  • Edition: 9th
  • Type: Paperback
  • Publisher: Pearson College Div

About The Book

 This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and... Read more

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