Marketing: An Introduction and MyMarketingLab Package, 9th Edition

by Armstrong, Gary

List Price: $197.49
ISBN-10: 0138157189
ISBN-13: 9780138157180

Edition: 9th
Type: Paperback
Publisher: Pearson College Div

About The Book

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and... Read more

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Marketing: An Introduction and MyMarketingLab Package, 9th Edition

About The Book

Related Books

Marketing: An Introduction (10th Edition)

Basic Marketing: A Marketing Strategy Planning Approach

ABCs of Relationship Selling

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