Marketing: An Introduction and MyMarketingLab Package, 9th Edition
by Armstrong, Gary- List Price: $197.49
- ISBN-10: 0138157189
- ISBN-13: 9780138157180
- Edition: 9th
- Type: Paperback
- Publisher: Pearson College Div
About The Book
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and... Read more
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