Services Marketing: People, Technology, Strategy
by Lovelock, Christopher H.- List Price: $261.27
- ISBN-10: 0136107214
- ISBN-13: 9780136107217
- Edition: 7th
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services... Read more
Related Books
- Year: 2009
- Edition: 4th
- Publisher: South-Western College Pub
- Type: Paperback
- ISBN13: 9781439047545
- ISBN: 1439047545
$200
MKTG 5
- Year: -0001
- Edition: 5th
- Publisher: Cengage Learning
- Type: Paperback
- ISBN13: 9781111528096
- ISBN: 1111528098
- Year: -0001
- Edition: 8th
- Publisher: McGraw-Hill/Irwin
- Type: Hardcover
- ISBN13: 9780073530017
- ISBN: 0073530018