Services Marketing: People, Technology, Strategy

by Lovelock, Christopher H.

List Price: $261.27
ISBN-10: 0136107214
ISBN-13: 9780136107217

Edition: 7th
Type: Hardcover
Publisher: Pearson College Div

About The Book

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services... Read more

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Services Marketing: People, Technology, Strategy

About The Book

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