Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy

by Christopher H. Lovelock
  • List Price: $261.27
  • ISBN-10: 0136107214
  • ISBN-13: 9780136107217
  • Edition: 7th
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

The fundamentals of services marketing presented in a strategic marketing framework.   Organized around a strategic marketing framework Services... Read more

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