Services Marketing: People, Technology, Strategy
by Lovelock, Christopher H.- List Price: $261.27
- ISBN-10: 0136107214
- ISBN-13: 9780136107217
- Edition: 7th
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services... Read more
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