Services Marketing: People, Technology, Strategy
by Lovelock, Christopher H.- List Price: $261.27
- ISBN-10: 0136107214
- ISBN-13: 9780136107217
- Edition: 7th
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services... Read more
FINDING THE BEST PRICES
Related Books
- Year: -0001
- Edition: 8th
- Publisher: South-Western College Pub
- Type: Hardcover
- ISBN13: 9780324593600
- ISBN: 0324593600
$699
Marketing Research
- Year: -0001
- Edition: 6th
- Publisher: Pearson
- Type: Hardcover
- ISBN13: 9780136027041
- ISBN: 0136027040
$460
Global Marketing
- Year: 2010
- Edition: 6th
- Publisher: Prentice Hall
- Type: Paperback
- ISBN13: 9780137023868
- ISBN: 0137023863
