Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being

by Solomon, Michael R.
  • List Price: $196.00
  • ISBN-10: 0136015964
  • ISBN-13: 9780136015963
  • Edition: 8th
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services,... Read more

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