Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being

by Solomon, Michael R.
  • List Price: $214.20
  • ISBN-10: 0136015964
  • ISBN-13: 9780136015963
  • Edition: 8th
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services,... Read more

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