Consumer Behavior: Buying, Having, and Being

by Solomon, Michael R.

List Price: $196.00
ISBN-10: 0136015964
ISBN-13: 9780136015963

Edition: 8th
Type: Hardcover
Publisher: Prentice Hall

About The Book

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services,... Read more

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Consumer Behavior: Buying, Having, and Being

About The Book

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