Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

by Alvin C. Burns
  • List Price: $299.99
  • ISBN-10: 0135078229
  • ISBN-13: 9780135078228
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Pearson

About The Book

A concise presentation of marketing research fundamentals.   Basic Marketing Research uses an Excel add-in software for data analysis, an integrated... Read more

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