Rethinking Marketing: The Entrepreneurial Imperative
by Schindehutte, Minet- List Price: $126.65
- ISBN-10: 0132393891
- ISBN-13: 9780132393898
- Edition: 1st
- Type: Paperback
- Publisher: Pearson
About The Book
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which... Read more
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