Rethinking Marketing: The Entrepreneurial Imperative

Rethinking Marketing: The Entrepreneurial Imperative

by Schindehutte, Minet
  • List Price: $86.65
  • ISBN-10: 0132393891
  • ISBN-13: 9780132393898
  • Edition: 1st
  • Type: Paperback
  • Publisher: Pearson

About The Book

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which... Read more

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