Rethinking Marketing: The Entrepreneurial Imperative

Rethinking Marketing: The Entrepreneurial Imperative

by Schindehutte, Minet
  • List Price: $126.65
  • ISBN-10: 0132393891
  • ISBN-13: 9780132393898
  • Edition: 1st
  • Type: Paperback
  • Publisher: Pearson

About The Book

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which... Read more

FINDING THE BEST PRICES

Related Books

International Marketing
  • Year: -0001
  • Edition: 15th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073529943
  • ISBN: 007352994X
Services Marketing (5th Edition)
  • Year: -0001
  • Edition: 5th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073380933
  • ISBN: 0073380938
Market-Based Management (5th Edition)
  • Year: 2008
  • Edition: 5th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780132336536
  • ISBN: 0132336537