Rethinking Marketing: The Entrepreneurial Imperative

by Schindehutte, Minet

List Price: $126.65
ISBN-10: 0132393891
ISBN-13: 9780132393898

Edition: 1st
Type: Paperback
Publisher: Pearson

About The Book

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which... Read more

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Rethinking Marketing: The Entrepreneurial Imperative

About The Book

Related Books

Marketing: Real People, Real Choices (7th Edition)

Marketing Strategy: A Decision Focused Approach

Market-Based Management (5th Edition)

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