Principles of Marketing, 12th Edition

Principles of Marketing, 12th Edition

by Philip Kotler
  • List Price: $198.67
  • ISBN-10: 0132390027
  • ISBN-13: 9780132390026
  • Edition: 12nd
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships,... Read more

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