Advertising Research: Theory & Practice (2nd Edition)

Advertising Research: Theory & Practice (2nd Edition)

by Davis, Joel J.
  • List Price: $173.32
  • ISBN-10: 0132128322
  • ISBN-13: 9780132128322
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Pearson

About The Book

Discover how to design and use advertising research. In order to become a successful advertising professional, it’s important to understand the... Read more

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