Strategic Media Decisions

Strategic Media Decisions

by Marian Azzaro
  • List Price: $69.95
  • ISBN-10: 1887229337
  • ISBN-13: 9781887229333
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media’s top professors and... Read more

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