Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

by Jagmohan Raju
  • List Price: $44.99
  • ISBN-10: 013149418X
  • ISBN-13: 9780131494183
  • Edition: 1st
  • Type: Hardcover
  • Publisher: FT Press

About The Book

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts... Read more

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