Consumer Behavior: Building Marketing Strategy, 12th Edition

Consumer Behavior: Building Marketing Strategy, 12th Edition

by Hawkins, Delbert
  • List Price: $324.15
  • ISBN-10: 0077645553
  • ISBN-13: 9780077645557
  • Edition: 12nd
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that... Read more

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