Consumer Behavior: Building Marketing Strategy, 12th Edition

Consumer Behavior: Building Marketing Strategy, 12th Edition

by Hawkins, Delbert
  • List Price: $324.15
  • ISBN-10: 0077645553
  • ISBN-13: 9780077645557
  • Edition: 12nd
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that... Read more

FINDING THE BEST PRICES

Related Books

New Products Management
$5391

New Products Management

  • Year: -0001
  • Edition: 10th
  • Publisher: McGraw-Hill Education
  • Type: Hardcover
  • ISBN13: 9780073404806
  • ISBN: 0073404802
Marketing
$392

Marketing

  • Year: -0001
  • Edition: 10th
  • Publisher: McGraw-Hill Education
  • Type: Hardcover
  • ISBN13: 9780073529936
  • ISBN: 0073529931
Essentials of Marketing Research (with Qualtrics Card)
$999

Essentials of Marketing Research (with Qualtrics Card)

  • Year: 2009
  • Edition: 4th
  • Publisher: South-Western College Pub
  • Type: Paperback
  • ISBN13: 9781439047545
  • ISBN: 1439047545
Close