Essentials of Marketing

Essentials of Marketing

by Jr., William Perreault
  • List Price: $142.50
  • ISBN-10: 0077405412
  • ISBN-13: 9780077405410
  • Edition: 12nd
  • Type: Loose Leaf
  • Publisher: McGraw-Hill/Irwin

About The Book

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a... Read more

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