Business Marketing: Connecting Strategy, Relationships, and Learning

Business Marketing: Connecting Strategy, Relationships, and Learning

by F. Robert Dwyer
  • List Price: $253.86
  • ISBN-10: 0073529907
  • ISBN-13: 9780073529905
  • Edition: 4th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing.... Read more

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