Marketing Strategy: A Decision Focused Approach
by Walker, Orville- List Price: $134.06
- ISBN-10: 0073529893
- ISBN-13: 9780073529899
- Edition: 6th
- Type: Paperback
- Publisher: McGraw-Hill/Irwin
About The Book
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and... Read more
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