Marketing Strategy: A Decision Focused Approach

Marketing Strategy: A Decision Focused Approach

by Walker, Orville
  • List Price: $74.97
  • ISBN-10: 0073529893
  • ISBN-13: 9780073529899
  • Edition: 6th
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and... Read more

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