Marketing Management: A Strategic Decision-Making Approach

Marketing Management: A Strategic Decision-Making Approach

by Mullins, John
  • List Price: $245.33
  • ISBN-10: 0073381160
  • ISBN-13: 9780073381169
  • Edition: 7th
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing... Read more

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