Marketing Management: A Strategic Decision-Making Approach

Marketing Management: A Strategic Decision-Making Approach

by John Mullins
  • List Price: $100.00
  • ISBN-10: 0073381160
  • ISBN-13: 9780073381169
  • Edition: 7th
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing... Read more

FINDING THE BEST PRICES

Related Books

Advertising and Integrated Brand Promotion
  • Year: 2011
  • Edition: 6th
  • Publisher: Cengage Learning
  • Type: Hardcover
  • ISBN13: 9780538473323
  • ISBN: 0538473320
MKTG 5
$001

MKTG 5

  • Year: 2011
  • Edition: 5th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9781111528096
  • ISBN: 1111528098
ABCs of Relationship Selling
  • Year: 2010
  • Edition: 11st
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780073404844
  • ISBN: 0073404845