Marketing Management: A Strategic Decision-Making Approach
by John Mullins- List Price: $100.00
- ISBN-10: 0073381160
- ISBN-13: 9780073381169
- Edition: 7th
- Type: Paperback
- Publisher: McGraw-Hill/Irwin
About The Book
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing... Read more
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