Consumer Behavior: Building Marketing Strategy

Consumer Behavior: Building Marketing Strategy

by Delbert Hawkins
  • List Price: $400.00
  • ISBN-10: 0073381101
  • ISBN-13: 9780073381107
  • Edition: 11st
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing... Read more

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