Consumer Behavior: Building Marketing Strategy
by Hawkins,Delbert- List Price: $400.00
- ISBN-10: 0073381101
- ISBN-13: 9780073381107
- Edition: 11st
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing... Read more
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