Consumer Behavior: Building Marketing Strategy
by Hawkins,Delbert- List Price: $400.00
- ISBN-10: 0073381101
- ISBN-13: 9780073381107
- Edition: 11st
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing... Read more
Related Books
- Year: -0001
- Edition: 6th
- Publisher: Cengage Learning
- Type: Hardcover
- ISBN13: 9780538473323
- ISBN: 0538473320
$247
Consumer Behavior
- Year: -0001
- Edition: 9th
- Publisher: McGraw-Hill Education
- Type: Hardcover
- ISBN13: 9780073404769
- ISBN: 0073404764
- Year: -0001
- Edition: 11st
- Publisher: McGraw-Hill/Irwin
- Type: Hardcover
- ISBN13: 9780077294106
- ISBN: 0077294106