Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition
by William D. Perreault Jr.- List Price: $246.33
- ISBN-10: 0073381055
- ISBN-13: 9780073381053
- Edition: 17th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning... Read more
Related Books
- Year: -0001
- Edition: 18th
- Publisher: McGraw-Hill/Irwin
- Type: Hardcover
- ISBN13: 9780073529950
- ISBN: 0073529958
$152
Marketing: The Core
- Year: 2001
- Edition: 4th
- Publisher: McGraw-Hill/Irwin
- Type: Paperback
- ISBN13: 9780078112065
- ISBN: 0078112060
- Year: -0001
- Edition: 10th
- Publisher: Prentice Hall
- Type: Paperback
- ISBN13: 9780136102434
- ISBN: 0136102433