Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

by George Belch
  • List Price: $182.50
  • ISBN-10: 0073255963
  • ISBN-13: 9780073255965
  • Edition: 7th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising... Read more

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