
Advertising and Integrated Brand Promotion
by O'Guinn, Thomas- List Price: $249.95
- ISBN-10: 0538473320
- ISBN-13: 9780538473323
- Edition: 6th
- Type: Hardcover
- Publisher: Cengage Learning
About The Book
O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of... Read more
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