Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion

by Thomas O'Guinn
  • List Price: $249.95
  • ISBN-10: 0538473320
  • ISBN-13: 9780538473323
  • Edition: 6th
  • Type: Hardcover
  • Publisher: Cengage Learning

About The Book

O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of... Read more

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