Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion

by O'Guinn, Thomas
  • List Price: $249.95
  • ISBN-10: 0538473320
  • ISBN-13: 9780538473323
  • Edition: 6th
  • Type: Hardcover
  • Publisher: Cengage Learning

About The Book

O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of... Read more

FINDING THE BEST PRICES

Related Books

Interpersonal Conflict
  • Year: 2001
  • Edition: 8th
  • Publisher: McGraw-Hill College
  • Type: Hardcover
  • ISBN13: 9780073385136
  • ISBN: 0073385131
Introducing  Communication Theory: Analysis and Application
  • Year: -0001
  • Edition: 4th
  • Publisher: McGraw-Hill Humanities/Social Sciences/L
  • Type: Paperback
  • ISBN13: 9780073385075
  • ISBN: 0073385077
In Mixed Company: Small Groups Communication, 7th Edition
  • Year: -0001
  • Edition: 7th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780495567677
  • ISBN: 0495567671