Strategic Planning for Public Relations

Strategic Planning for Public Relations

by Ronald D. Smith
  • List Price: $72.95
  • ISBN-10: 0415994225
  • ISBN-13: 9780415994224
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Routledge

About The Book

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication.... Read more

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