Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore
  • List Price: $17.99
  • ISBN-10: 0060517123
  • ISBN-13: 9780060517120
  • Edition: Revised
  • Type: Paperback
  • Publisher: HarperBusiness

About The Book

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing... Read more

FINDING THE BEST PRICES

Related Books

Marketing Strategy: A Decision Focused Approach
$206

Marketing Strategy: A Decision Focused Approach

  • Year: -0001
  • Edition: 7th
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780073381152
  • ISBN: 0073381152
Consumer Behavior
$1872

Consumer Behavior

  • Year: 2008
  • Edition: 10th
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780135053010
  • ISBN: 0135053013
Principles of Marketing (14th Edition)
$998

Principles of Marketing (14th Edition)

  • Year: -0001
  • Edition: 14th
  • Publisher: Prentice Hall/Pearson
  • Type: Paperback
  • ISBN13: 9780132167123
  • ISBN: 0132167123
Close