Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore
  • List Price: $17.99
  • ISBN-10: 0060517123
  • ISBN-13: 9780060517120
  • Edition: Revised
  • Type: Paperback
  • Publisher: HarperBusiness

About The Book

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing... Read more

FINDING THE BEST PRICES

Related Books

ABCs of Relationship Selling
$363

ABCs of Relationship Selling

  • Year: -0001
  • Edition: 11st
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780073404844
  • ISBN: 0073404845
Marketing Management: Knowledge and Skills, 10th Edition
$210

Marketing Management: Knowledge and Skills, 10th Edition

  • Year: -0001
  • Edition: 10th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073530055
  • ISBN: 0073530050
M: Marketing with Premium Content Access Card
$001

M: Marketing with Premium Content Access Card

  • Year: 2001
  • Edition: 2nd
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780077386436
  • ISBN: 0077386434
Close