Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore- List Price: $17.99
- ISBN-10: 0060517123
- ISBN-13: 9780060517120
- Edition: Revised
- Type: Paperback
- Publisher: HarperBusiness
About The Book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing... Read more
FINDING THE BEST PRICES
Related Books
$5391
New Products Management
- Year: -0001
- Edition: 10th
- Publisher: McGraw-Hill Education
- Type: Hardcover
- ISBN13: 9780073404806
- ISBN: 0073404802
$152
Marketing: The Core
- Year: 2001
- Edition: 4th
- Publisher: McGraw-Hill/Irwin
- Type: Paperback
- ISBN13: 9780078112065
- ISBN: 0078112060
- Year: -0001
- Edition: 11st
- Publisher: McGraw-Hill/Irwin
- Type: Paperback
- ISBN13: 9780073404844
- ISBN: 0073404845
