Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore- List Price: $17.99
- ISBN-10: 0060517123
- ISBN-13: 9780060517120
- Edition: Revised
- Type: Paperback
- Publisher: HarperBusiness
About The Book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing... Read more
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