Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

List Price: $17.99
ISBN-10: 0060517123
ISBN-13: 9780060517120

Edition: Revised
Type: Paperback
Publisher: HarperBusiness

About The Book

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing... Read more

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

About The Book

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Advertising and Integrated Brand Promotion

Marketing Research: An Applied Orientation

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