Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore
  • List Price: $17.99
  • ISBN-10: 0060517123
  • ISBN-13: 9780060517120
  • Edition: Revised
  • Type: Paperback
  • Publisher: HarperBusiness

About The Book

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing... Read more

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