Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore
  • List Price: $17.99
  • ISBN-10: 0060517123
  • ISBN-13: 9780060517120
  • Edition: Revised
  • Type: Paperback
  • Publisher: HarperBusiness

About The Book

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing... Read more

FINDING THE BEST PRICES

Related Books

Essentials of Marketing Research (with Qualtrics Card)
$999

Essentials of Marketing Research (with Qualtrics Card)

  • Year: 2009
  • Edition: 4th
  • Publisher: South-Western College Pub
  • Type: Paperback
  • ISBN13: 9781439047545
  • ISBN: 1439047545
Principles of Marketing (14th Edition)
$998

Principles of Marketing (14th Edition)

  • Year: -0001
  • Edition: 14th
  • Publisher: Prentice Hall/Pearson
  • Type: Paperback
  • ISBN13: 9780132167123
  • ISBN: 0132167123
Basic Marketing Research
$2021

Basic Marketing Research

  • Year: -0001
  • Edition: 7th
  • Publisher: South-Western College Pub
  • Type: Hardcover
  • ISBN13: 9781439041390
  • ISBN: 1439041393
Close