Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore- List Price: $17.99
- ISBN-10: 0060517123
- ISBN-13: 9780060517120
- Edition: Revised
- Type: Paperback
- Publisher: HarperBusiness
About The Book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing... Read more
Related Books
$2450
Consumer Behavior
- Year: -0001
- Edition: 5th
- Publisher: Cengage Learning
- Type: Hardcover
- ISBN13: 9780547079929
- ISBN: 0547079923
- Year: 2010
- Edition: 5th
- Publisher: Wiley
- Type: Paperback
- ISBN13: 9780470381113
- ISBN: 0470381116
- Year: -0001
- Edition: 11st
- Publisher: McGraw-Hill/Irwin
- Type: Hardcover
- ISBN13: 9780077294106
- ISBN: 0077294106