Building Strong Brands

Building Strong Brands

by David A. Aaker
  • List Price: $30.00
  • ISBN-10: 002900151X
  • ISBN-13: 9780029001516
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Free Press

About The Book

In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to... Read more

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