Marketing Beyond the Textbook

Marketing Beyond the Textbook

by Ph.D. Christofer Laurell
  • List Price: $44.30
  • ISBN-10: 9144105258
  • ISBN-13: 9789144105253
  • Edition: N/A
  • Type: Paperback
  • Publisher: Studentlitteratur AB

About The Book

Fierce competition resulting from digitization, social media and increasingly powerful customer demands require marketing strategies that go beyond... Read more

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