IMC Handbook: Readings & Cases in Integrated Marketing Communications

IMC Handbook: Readings & Cases in Integrated Marketing Communications

by J. Steven Kelly
  • List Price: $49.95
  • ISBN-10: 1933199091
  • ISBN-13: 9781933199092
  • Edition: N/A
  • Type: Paperback
  • Publisher: Racom Communications

About The Book

This handbook detailed information about solving marketing problems with an integrated solution.

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