Principles of Marketing: Marketing Philosophy, Market Segmentation, Positioning

Principles of Marketing: Marketing Philosophy, Market Segmentation, Positioning

by Faustino Taderera
  • List Price: $97.00
  • ISBN-10: 3838364163
  • ISBN-13: 9783838364162
  • Edition: N/A
  • Type: Paperback
  • Publisher: LAP LAMBERT Academic Publishing

About The Book

This book deals with the basic principles of marketing and is an introductory course at undergraduate level and covers topics like:- the reasons and... Read more

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