Does Multi-stage Marketing Pay?: Creating Competitive Advantages Through Multi-stage Marketing (Business-to-Business-Mar

Does Multi-stage Marketing Pay?: Creating Competitive Advantages Through Multi-stage Marketing (Business-to-Business-Mar

by Alejandro-Marcel Schönhoff
  • List Price: $99.00
  • ISBN-10: 3658055588
  • ISBN-13: 9783658055585
  • Edition: 2014th
  • Type: Paperback
  • Publisher: Springer Gabler

About The Book

Some scholars propose that the concept of market orientation needs to be extended to encompass a company’s indirect customers too. In an... Read more

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