
Does Multi-stage Marketing Pay?: Creating Competitive Advantages Through Multi-stage Marketing...
by Schönhoff, Alejandro-Marcel- List Price: $54.99
- ISBN-10: 3658055588
- ISBN-13: 9783658055585
- Edition: 2014th
- Type: Paperback
- Publisher: Springer Gabler
About The Book
Some scholars propose that the concept of market orientation needs to be extended to encompass a company’s indirect customers too. In an... Read more
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