Contemporary Direct and Interactive Marketing (Third Edition)
by Baier, Martin- List Price: $69.95
- ISBN-10: 1933199377
- ISBN-13: 9781933199375
- Edition: 3rd
- Type: Paperback
- Publisher: Racom Communications
About The Book
Decades ago, direct marketers gathered customer names and addresses, and created mailing lists; today, much has changed and much has remained the same.... Read more
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