Brand Asset Management: Driving Profitable Growth Through Your Brands
by Davis, Scott M.- List Price: $19.95
- ISBN-10: 0787963941
- ISBN-13: 9780787963941
- Edition: 1st
- Type: Paperback
- Publisher: Jossey-Bass
About The Book
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the... Read more
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