Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey Bass Business & Management Series)

Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey Bass Business & Management Series)

by Davis, Scott M.
  • List Price: $19.95
  • ISBN-10: 0787963941
  • ISBN-13: 9780787963941
  • Edition: 1st
  • Type: Paperback
  • Publisher: Jossey-Bass

About The Book

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the... Read more

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