Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation
by Winsor, John- List Price: $16.00
- ISBN-10: 1932841482
- ISBN-13: 9781932841480
- Edition: First Trade Paper
- Type: Paperback
- Publisher: Agate B2
About The Book
Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product... Read more
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