designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy including: • 3S Model of Customer Relationships • Assessing the "Sweet Spot" for Experiences • Deciphering the Drama of Business Experiences • G-way: Secondary Factors • "Ing" the Thing • Performing a Sensory Assessment • Progression of Economic Value • Real/Fake Matrix of Authenticity • Taking Note of the Notable • T-H-E-M-E Model Geared for a wide variety of uses - from group learning and executive education, to university classes, employee training and even leading your own Learning Excursions - this pocket-sized reference packs powerful lessons in a compact package. The Field Guide is an ideal tool to encourage learning and creative exploration among your co-workers, colleagues, clients, and throughout your entire organization.

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