Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)

Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)

by Roscam Abbing, Erik
  • List Price: $47.95
  • ISBN-10: 294041128X
  • ISBN-13: 9782940411283
  • Edition: 1st
  • Type: Kindle Edition
  • Publisher: Bloomsbury Visual Arts

About The Book

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable... Read more

FINDING THE BEST PRICES

Related Books

The Brand Gap: How to Bridge the Distance Between...
  • Year: -0001
  • Edition: 2nd
  • Publisher: New Riders
  • Type: Paperback
  • ISBN13: 9780321348104
  • ISBN: 0321348109
The New Marketing Manifesto: The 12 Rules for Building...
  • Year: 2000
  • Edition: 2nd
  • Publisher: Texere
  • Type: Paperback
  • ISBN13: 9781587990243
  • ISBN: 1587990245
Sketching User Experiences: Getting the Design Right and...
  • Year: 2007
  • Edition: 1st
  • Publisher: Morgan Kaufmann
  • Type: Paperback
  • ISBN13: 9780123740373
  • ISBN: 0123740371