Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)
by Roscam Abbing, Erik- List Price: $47.95
- ISBN-10: 294041128X
- ISBN-13: 9782940411283
- Edition: 0
- Type: Paperback
- Publisher: AVA Publishing
About The Book
Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable... Read more
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