Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)

Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)

by Erik Roscam Abbing
  • List Price: $47.95
  • ISBN-10: 294041128X
  • ISBN-13: 9782940411283
  • Edition: 0
  • Type: Paperback
  • Publisher: AVA Publishing

About The Book

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable... Read more

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