Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)

Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)

by Roscam Abbing, Erik
  • List Price: $47.95
  • ISBN-10: 294041128X
  • ISBN-13: 9782940411283
  • Edition: 1st
  • Type: Kindle Edition
  • Publisher: Bloomsbury Visual Arts

About The Book

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable... Read more

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