Make the Sale
by Shaver, Mary Alice- List Price: $27.95
- ISBN-10: 1887229167
- ISBN-13: 9781887229166
- Edition: 1st
- Type: Paperback
- Publisher: Routledge
About The Book
This comprehensive introduction to media sales introduces “The 4 M’s:†Market, Marketer, Message and Media. Featuring... Read more
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