Make the Sale (The Copy Workshop)

Make the Sale (The Copy Workshop)

by Mary Alice Shaver
  • List Price: $27.95
  • ISBN-10: 1887229167
  • ISBN-13: 9781887229166
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

This comprehensive introduction to media sales introduces “The 4 M’s:” Market, Marketer, Message and Media. Featuring... Read more

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