Understanding Children as Consumers (Sage Advanced Marketing Series)

Understanding Children as Consumers (Sage Advanced Marketing Series)

  • List Price: $60.00
  • ISBN-10: 1847879276
  • ISBN-13: 9781847879271
  • Edition: 1st
  • Type: Paperback
  • Publisher: SAGE Publications Ltd

About The Book

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and... Read more

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