Brand Meaning Management (Review of Marketing Research)

Brand Meaning Management (Review of Marketing Research)

by Deborah MacInnis
  • List Price: $157.99
  • ISBN-10: 178441932X
  • ISBN-13: 9781784419325
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Emerald Group Publishing Limited

About The Book

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is... Read more

FINDING THE BEST PRICES

Related Books

Apparel Production Management and the Technical Package
  • Year: 2010
  • Edition:
  • Publisher: Fairchild Books
  • Type: Paperback
  • ISBN13: 9781563678691
  • ISBN: 1563678691
Fashion Marketing: Theory, Principles & Practice
  • Year: 2010
  • Edition:
  • Publisher: Fairchild Books
  • Type: Paperback
  • ISBN13: 9781563677380
  • ISBN: 1563677385
Fashion Now: A Global Perspective
  • Year: 2010
  • Edition: 1st
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780131594104
  • ISBN: 0131594109