
Brand Meaning Management (Review of Marketing Research) (Review of Marketing Research, 12)
by MacInnis, Deborah- List Price: $174.99
- ISBN-10: 178441932X
- ISBN-13: 9781784419325
- Edition: N/A
- Type: Hardcover
- Publisher: Emerald Publishing Limited
About The Book
Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is... Read more
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