Brand Meaning Management (Review of Marketing Research)

Brand Meaning Management (Review of Marketing Research)

by MacInnis, Deborah
  • List Price: $165.99
  • ISBN-10: 178441932X
  • ISBN-13: 9781784419325
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Emerald Publishing Limited

About The Book

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is... Read more

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