Fashion Marketing: Theory, Principles & Practice

Fashion Marketing: Theory, Principles & Practice

by Bickle, Marianne C.
  • List Price: $120.00
  • ISBN-10: 1563677385
  • ISBN-13: 9781563677380
  • Edition: N/A
  • Type: Paperback
  • Publisher: Fairchild Books

About The Book

Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all... Read more

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