The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

by Jacquelyn A. Ottman
  • List Price: $21.95
  • ISBN-10: 1605098663
  • ISBN-13: 9781605098661
  • Edition: N/A
  • Type: Paperback
  • Publisher: Berrett-Koehler Publishers

About The Book

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are... Read more

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