
The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
by Ottman, Jacquelyn A.- List Price: $24.95
- ISBN-10: 1605098663
- ISBN-13: 9781605098661
- Edition: Illustrated
- Type: Paperback
- Publisher: Berrett-Koehler Publishers
About The Book
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are... Read more
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