Brand Hijack: Marketing Without Marketing

Brand Hijack: Marketing Without Marketing

by Alex Wipperfurth
  • List Price: $24.95
  • ISBN-10: 1591840783
  • ISBN-13: 9781591840787
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Portfolio Hardcover

About The Book

Out of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean campaign takes off with little or no conventional marketing. ... Read more

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