How Customers Think: Essential Insights into the Mind of the Market

How Customers Think: Essential Insights into the Mind of the Market

by Gerald Zaltman
  • List Price: $35.00
  • ISBN-10: 1578518261
  • ISBN-13: 9781578518265
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Harvard Business School Press

About The Book

How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical... Read more

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